Marketing For Complex B2B Sales
Over the course of this 7-part series, attendees will gain actionable insights into building and executing marketing strategies that meet the unique demands of B2B companies with complex, high-value sales.
Each session will dive deep into a critical component of effective B2B marketing:
1. Understanding Your Buyers
Get inside the minds of your target audience and understand their pain points, motivations, and the internal dynamics of decision-making in complex organizations.
2. Mapping The Buyer Journey
Learn how to accurately define your buyer’s journey, from awareness to purchase, so that you can deliver the right message at the right time.
3. Building an Effective Conversion Funnel
Discover how to structure a conversion funnel that supports each stage of the buyer’s journey, ensuring smooth transitions from marketing to sales.
4. Content Mapping
Learn how to align content with each stage of the buyer’s journey to maximize engagement, trust, and lead nurturing.
5. Developing Account-Based Marketing (ABM) Campaigns
Find out how to tailor ABM strategies for multi-stakeholder B2B sales environments, ensuring personalized engagement with each decision-maker.
6. Measuring ROI and Attribution
Gain insights into effectively tracking ROI and using attribution models to demonstrate marketing’s impact on revenue and justify marketing investments.
7. Creating a Multi-Channel Marketing Strategy (Coming December 18)
Understand how to integrate and optimize your marketing efforts across digital, content, social, and direct channels for maximum reach and impact.
