Case Study
How BinkInc Transformed a Leading Digital Infrastructure Firm’s Brand and Online Presence
A well-established digital infrastructure consulting firm with nearly 40 years of experience approached BinkInc for a brand transformation. Despite their deep industry expertise, their outdated branding and weak digital presence were preventing them from winning new business and standing out in the market.
The Challenge
Before engaging BinkInc, the firm’s brand did not reflect its authority or credibility. Their website was a single, poorly designed page that failed to engage potential clients. Their marketing materials were inconsistent, and their service messaging lacked clarity. As a result, they struggled to differentiate themselves in a competitive industry and were missing out on valuable business opportunities.
The Solution: A Strategic Brand Overhaul
BinkInc executed a comprehensive brand overhaul to elevate the firm’s positioning and market presence. The project included:
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A refreshed logo, brand graphics, icons, fonts, and a style guide to ensure a cohesive visual identity.
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A custom PowerPoint template and sales collateral to create consistency across presentations and tradeshows.
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A modern, SEO-optimized website designed to capture leads and showcase the firm's expertise.
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A refined messaging framework that made their services more intuitive and compelling for potential clients.
The process started with developing brand guidelines, including a new color scheme and logo. Next, BinkInc collaborated with the firm to refine their key messaging, ensuring their value proposition was clear and engaging. Finally, BinkInc redesigned the website and marketing collateral, aligning the brand’s digital presence with its decades of expertise.
Overcoming Challenges
A key challenge was defining the right messaging for the firm’s highly specialized service offerings. Articulating complex digital infrastructure solutions in a way that resonated with potential clients required deep collaboration and multiple iterations. BinkInc worked closely with the firm to refine their messaging until it effectively spoke to their ideal target audience.
The Impact
The transformation delivered measurable success:
Website Performance
The firm received its first website-generated lead within weeks of launch.
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Search engine traffic and overall website visits increased significantly due to SEO improvements.
Brand Alignment
The brand now feels authoritative, approachable, and solution-driven, with clear, benefit-driven messaging.
"This is clearly so much better than anything we could produce on our own. It looks so much better."
Conclusion
BinkInc successfully transformed the firm’s branding, giving them the credibility they need to win new business and positioning them as a leader in the digital infrastructure space.