Case Study
How Outcomes360 Found Its Unique Edge with BinkInc
In a crowded consulting market, standing out isn’t just a challenge—it’s a necessity. Outcomes360, a boutique AI and portfolio strategy consulting firm, knew they had industry-leading expertise, but they struggled to communicate what made them different. Without a clear positioning statement, their marketing efforts lacked direction, and potential clients couldn’t easily grasp their unique value. That’s where BinkInc stepped in. Through a structured Positioning Statement Workshop, BinkInc helped Outcomes360 uncover their most powerful differentiators and craft a compelling market position that set them apart. Read on to discover how a strategic positioning shift gave Outcomes360 the clarity and confidence to engage new clients and drive business growth.
The Challenge
Outcomes360, a boutique consulting firm led by three agile thought leaders, struggled to articulate their unique value and position in the market.
Without a clear positioning statement, they faced difficulties:
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Developing marketing materials (e.g., website, proposals)
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Effectively communicating their expertise to prospective clients to capture new business
They needed a detailed statement to clearly articulate who they serve, how they serve them, who they compete with and what sets them apart.
The Solution: BinkInc’s Positioning Statement Workshop
BinkInc led Outcomes360 through a structured, four-step workshop to craft their market positioning:
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Identify Unique Differentiators – What do you have to offer?
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Define Customer Benefits – How do those unique qualities create value?
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Pinpoint the Ideal Target Audience – To whom are those benefits most abundantly obvious?
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Choose the Right Market Category – In what sandbox do you want to play?
Key Insights & Differentiators
Through the workshop, Outcomes360 discovered that their strongest differentiators weren’t the obvious ones. While many competitors had portfolio expertise, SAFe Fellowship and industry recognition, Outcomes360 had:
Deep AI Expertise
Every partner had advanced education in AI and experience with introducing AI products, making them uniquely positioned to guide digital transformations.
Middle Easter Market Access
One partner is the only SPCT and SAFe Fellow globally who is a fluent Arabic speaker, allowing them to support clients in both the U.S. and Middle East, a strategic, growing market.
Unparalleled Global Transformation Exposure
All three partners had strategic roles at Scaled Agile, giving them more exposure to enterprise digital transformations than any competitor.
Final Positioning Statement
"For product departments within banking, insurance, telecom, and manufacturing companies that have been operating in an agile way for over three years and need to mature their digital transformations while adapting to AI within their portfolio, Outcomes360 Consulting Services is an expert-led boutique transformation consulting firm which provides a plan to navigate the ambiguous world of AI and ensure measurable outcomes that executives value.
Unlike other expert-led boutique transformation firms with deep portfolio expertise, Outcomes360 members have deep AI strategic expertise, extensive experience within finance departments, can support U.S. and Middle East operations, and exclusive insights from leading digital transformations worldwide."
Deema Dajani
CEO & SAFe Fellow
"This workshop was a game-changer for us. We finally have a positioning statement that clearly reflects who we are and the value we bring to the market. It’s already helping us communicate with prospects more effectively!"
Joe Valone
Partner & SAFe Fellow